AERO — LOGO USAGE

TWO LOCKUPS
  LOGO_MAIN_WIDE    The default. Use this for effectively every placement:
                    line-ups, posters, flyers, banners, screens, print.
  LOGO_ICON_SQUARE  Restricted. Use ONLY where a square or circular slot is
                    mandatory — social avatars, app tiles, favicons, stage
                    screens locked to 1:1. Never as a substitute for the wide
                    lockup when the wide lockup fits.

COLOUR
  Black or white. That is the whole palette.
  Pick whichever holds contrast against the background.
  No colour fills. No gradients. No textures or photos inside the letterforms.
  No opacity — the logo is always 100%.

WHAT NEEDS CLEARANCE
  Any deviation from the rules above can be fine when it genuinely serves the
  event's art direction — but it has to be cleared first, in writing, before
  anything goes out. Send the mockup to aero@artshaper.de.

ALSO NEVER
  Don't stretch, squash, rotate or re-letter it.
  Don't add strokes, shadows, glows or outlines.
  Don't rebuild it — use the supplied files.
  Don't crowd it: keep clear space of at least the height of the "A" on all
  sides.

FORMATS
  SVG  screen, web, anything that scales
  PDF  print and vector handoff
  PNG  transparent raster, when SVG or PDF is not accepted
  AI   editable source — designers only

Questions or clearance: aero@artshaper.de
